![]() Shapes and symbols should be less detailed and are generally more geometrical in their form. When you’re creating a modern logo, remember to use elementary shapes and symbols to communicate your message. For instance, a pair of glasses would illustrate that the business deals in eyewear. Shapes, symbols, and icons are the best way to show what you do to your audience. So if you can use shapes to illustrate your business, that’s great. These fonts have proven to be successful over time. Pro Tip: If you don’t have enough time to find a font, choose something similar to Helvetica, Futura, or Open Sans. The bold white letters of the logo are placed closely together to create a sense of movement, implying the urgency and hurry that is symbolic of heroes. However, stay away from adding ornamental flair.Ĭheck out Marvel’s logo - a typographic logo composed of only two colors. How do you want to be viewed by the customers? Are you old and traditional? Young? Classic?Ĭhoose your fonts and experiment with weight, space and slant to create a visual effect. So before picking up a font, consider your brand. A classic traditional sans serif would align with an old vintage company, but a modern sans serif like Helvetica would be a wise choice if your company is a young lifestyle brand. You can choose from the vast range of sans serif fonts. Since it’s all about keeping things tidy, sans serif fonts tend to work the best - bold clean lines with no swirls and swoops. Source Typography: Best font for modern brand logo design Also, see how the logo uses space to create the icon. The idea is to boil it down to its simplest form without losing the essence.įor example, Airtable‘s logo comprises three geometric figures - two parallelograms and one triangle to form a stylized table using three colors followed by a wordmark. Pro tip: Pick each element and try to remove it. However, it is perfectly balanced with its symbols - circles representing rings. Pro tip: If you decide to add a bit more color, keep the elements simple.įor example, check out the Olympics logo, which has five colors. Since each color evokes a different emotion, be careful while selecting your color palette. They typically stick to a palette of 1-2 colors. These logos have bold colors, usually primary and concentrated tones, paired with black or white. Modern logo designs restrict to minimal color palettes and hues. Also Read: How To Get A Custom Logo Designed ASAP for your Business Principles of a modern logo style Color When you follow these principles, you can accelerate your creation process and achieve a better outcome. Also Read: What is Modern Logo Design and Top Modern Logo Design Trends in 2022 How to make a modern logo design?Īnd a good modern logo should be everything mentioned above and below ( in the coming sections).Ī modern logo follows certain design principles that set it apart from other styles. ![]() The term ‘modern’ translates to ‘contemporary’ however, when we talk about ‘modern’ in design or any creative industry, it is often associated with the aesthetic movement of the late 19th century emphasizing functionality over beauty.Ī modern logo design embodies the adage ‘Less is more.’īy that definition, a modern logo design is not only a design that is relevant in contemporary times but also a fuss-free visual that communicates the brand’s voice, mission, and identity using clean lines and shapes, striking colors, and clear fonts. So, we’ve done some heavy lifting for you and pulled together everything you need to know about designing a modern logo, along with successful logo ideas and tips.īut before we start, let’s understand what a modern logo is. With so many tasks for your attention, it’s hard to scour the internet to take ideas and inspiration. So, how do you create a modern logo that’s timeless, memorable, and attractive and stands out from the noise? Your logo talks to your customers when you’re not present, subtly making your brand’s place in your customers’ minds. You know that creating a good logo is not that simple, especially if you’re looking for a modern logo design or a modern minimalist logo design.Ī logo isn’t just an ornament to your brand. ![]() Designing your business logo has never been this easy - you can simply open a logo maker tool, type in your business’s name, select a few elementary shapes, press create, and Voilà! It’s done. ![]()
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